Fisherley Market Intelligence Briefing

 📊If anyone was waiting for the collector-car market to collapse, Monterey has been rather unhelpful.
 
The 2026 auctions produced extraordinary headline numbers, including a record result for a British car.
 
But underneath the fireworks, the more interesting message remains unchanged:
 
The market isn’t buying everything. It is buying the right things.
 

Full Story

▪️Market temperature: Selectively very strong.
 
▪️Monterey 2026 provided an unusually clear demonstration of where serious collector money is moving.
 
▪️RM Sotheby’s alone recorded $380 million in sales, its most successful auction ever, with 90% of lots sold and bidders participating from 39 countries.
 
▪️The headline traditional auction result was Nick Mason’s 1996 McLaren F1 GTR, sold for $34.655 million — a record for both a McLaren F1 and a British car at auction.
 
▪️Modern halo Ferraris demonstrated formidable demand. Ferrari accounted for six of RM’s ten highest sales, including the Daytona SP3, F50, 288 GTO, Enzo and LaFerrari.
 
▪️But Fisherley’s interest isn’t simply in spectacular prices.
 
♔ The signal: Buyers appear increasingly willing to pay exceptional money for exceptional specification, provenance, originality and rarity.
 
▪️That doesn’t automatically lift the merely good car sitting beside it.
 
▪️This remains a discriminating market.
 
▪️For collectors, that distinction matters more than any auction headline.
 
♔ Fisherley view:
 
We continue to favour culturally important cars with limited supply, strong provenance and genuine enthusiast appeal over cars whose investment case depends primarily upon scarcity manufactured by the producer.
 
♔ Bottom line: Monterey didn’t prove that everything is going up.
 
It demonstrated something healthier:
 
📍’ Great cars still have serious buyers.’