No Smoke without a Designer Label
In 2025, LVMH, the French luxury conglomerate, will begin a 10-year global sponsorship deal with Formula 1, replacing Rolex. Rolex has held the sponsorship since 2013. LVMH brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer will play prominent roles in this collaboration, blending luxury with the motorsport world. Interestingly, the deal aligns with […]
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