Technically Inessential
Guido Terreni (ex-President and MD of Bulgari) said, ‘You don’t buy Parmigiani for your social recognition. You buy Parmigiani to please yourself.’ Parmigiani Fleurier’s timepieces appeal to those who prioritise personal satisfaction and the appreciation of craftsmanship over seeking social validation. Owning a classic Aston Martin DB5 or a modern Pagani Huayra mirrors this philosophy. […]
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