Ol’ Blue Eyes and the Imperial
01 April 2022 Chrysler was haemorrhaging cash and careening toward bankruptcy when Chrysler Chairman and CEO John Riccardo hired Lee Iacocca to become president and COO of the company on Nov. 2, 1978. Lee Iacocca was determined to make the best and most exclusive American personal luxury coupé money could buy. Iacocca and the management […]
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