Ol’ Blue Eyes and the Imperial

01 April 2022 Chrysler was haemorrhaging cash and careening toward bankruptcy when Chrysler Chairman and CEO John Riccardo hired Lee Iacocca to become president and COO of the company on Nov. 2, 1978. Lee Iacocca was determined to make the best and most exclusive American personal luxury coupĂ© money could buy. Iacocca and the management …

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