📍 ‘Now it’s selling survival.’ When a car company starts monetising its Formula 1 name and shedding staff, you know the business has entered a very British phase: dignity under pressure. The full story ▪️Aston Martin has announced it will cut around 20% of its workforce — roughly 600 people — as it attempts to […]
Aston Martin has always sold romance Read More »
📍 ‘After years of predictions, mandates and PowerPoint certainty, buyers have quietly voted with their wallets — and they prefer pistons.’ The full story ▪️The latest luxury market data reveals something rather unfashionable. Enthusiasts still want engines. Despite a decade of electrification momentum, petrol now accounts for 85% of financed luxury cars, while EV demand has
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📍 ‘Tesla didn’t fade. It pivoted into vanishing in plain sight.’ Once the vanguard of electric cars, it now seems determined to kill the very thing that made its name: building them. And the market is noticing. The full story A decade ago, Tesla wasn’t just a car company — it was an event. It made electric vehicles desirable,
📍 ‘Formula 1 Intelligence’ ▪️FIA moves toward vote on closing 2026 engine compression loophole targeting Mercedes’ interpretation ▪️Mercedes accepts the outcome but warns that the consequences for the competitive order are unclear ▪️Rivals accuse Mercedes of sandbagging while praising Red Bull power unit progress ▪️Ferrari avoids formal protest yet pressures FIA for regulatory clarification ▪️Possible hot‑temperature testing rules could
Formula 1 Intelligence — Headline Brief Read More »
Formula 1 — Regulation as Competitive Weapon The 2026 season may be decided less by outright pace and more by interpretation. Political noise usually follows technical strength. Watch the rulebook. Full briefing below. ◼︎ The competitive narrative is shifting from aerodynamics to governance. ◼︎ Team sentiment Mercedes — strengthening; scrutiny suggests perceived advantage. McLaren — confidence-building internally Red Bull —
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📍 ‘Lamborghini Temerario — Hybrid Without Hesitation.’ Lamborghini replaces the Huracán with a hybrid V8 assisted by three electric motors. Not to apologise — to accelerate harder. Anticipation has been deleted. Full Story ◼︎ The naturally aspirated V10 era comes to an end after two decades. ◼︎ Its successor: Twin-turbo V8 Three electric motors 900bhp combined output ◼︎
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📍 ‘A British hypercar has decided wings are optional.’ Instead, it generates downforce from zero. The Spéirling doesn’t wait for speed to create grip — it begins with it. That changes everything. Full story below. ◼︎ For a century, performance followed a familiar escalation: more power → more tyre → more aero → more bravery. ◼︎ McMurtry inverted the logic. Uses
McMurtry Spéirling — Grip as Strategy Read More »
Year of the Horse – The Original Performance Metric 📍 ‘The Year of the Horse reminds us that performance was measured in muscle long before it was measured in kilowatts.’ We still speak in horsepower — even when no horse is involved. Momentum matters. Control matters more. Full story below. The Chinese zodiac rotates every 12 years; the
📍‘Sixty years young: 2026 marks the 60th anniversary of the Lamborghini Miura, the machine that essentially invented the modern supercar.’ ◼︎ Revolutionary debut: First seen as a bare chassis at Turin in 1965, its mid-engine V12 stunned all before the body was even added. ◼︎ Supercar DNA: Debuted as the Miura P400 at the 1966 Geneva Motor
60 Years of the Lamborghini Miura: When Supercars Were Born Read More »
📍 ‘Legend reborn: Ferrari revives the Testarossa name for the 21st century with the all-new 849 Testarossa, successor to the SF90 Stradale.’ ◼︎ Power play: Twin-turbo V8 + three electric motors = ~1,036 bhp (1,050 cv) and all-wheel drive. ◼︎ Hyper-car pace: ~2.3 sec 0-62 mph, sub-205 mph top end. ◼︎Two faces: Available as coupé and retractable-top Spider. ◼︎
Ferrari 849 Testarossa: Red-Headed Hybrid Bullet Read More »