📊 The Price of the Particular Car
The collector market is sending mixed signals.
In August, an exceptional Ferrari Enzo brought $10.675 million at Broad Arrow’s Quail auction.
In Britain this month, two 1969 Series 2 E-types sold for £28,000 and £42,000 respectively.
Different stages entirely, yet the same lesson: the model’s name gets attention; the individual car earns the bid.
♔ The full story
▪️August, Monterey: Broad Arrow reported $97.4 million in sales at The Quail, with 159 of 186 lots sold.
Its black-over-red Enzo led the sale. A low-mileage, Classiche-certified Ferrari 550 Maranello also achieved $648,500.
These are strong results for the specific cars presented, rather than a price guide for every Enzo or 550.
▪️September, Britain: The Market recorded £28,000 for a 1969 E-type Series 2 2+2 and £42,000 for a 1969 Series 2 open two-seater.
Body style and each car’s individual merits matter; two auction headlines cannot establish a general E-type trend.
▪️A useful reminder: A 1977 Jaguar XJ-C drew bidding to £12,750 on 24 September but did not sell at that level.
Interest and a completed transaction are different things, particularly when a seller’s reserve enters the room.
♔ The Fisherley view: Before treating a record as a comparable, read the specification, condition report, history and sale terms.
An auction result tells us what one buyer paid for one car on one day.
📍 ‘The clever part is deciding how much of that price belongs to the badge—and how much belongs to the example.’
