‘The Shift in the Stallion’s Stable’
Once upon a time, buying a Ferrari required grey hair, a navy blazer, and a golf handicap.
Not anymore.
Ferrari CEO Benedetto Vigna says 40% of new clients are under 40 — up from 30% just last year.
TikTok millionaires, crypto cowboys and tech bros now dominate the order books.
Curious? Read on.
In a recent interview with CNBC, Ferrari boss Benedetto Vigna dropped the bombshell:
‘40% of our new clients are below 40 years old.’
That’s a 10% leap in just 12 months.
Ferrari’s velvet rope is now being trampled by self-made twenty—and thirtysomething founders, crypto tycoons, and fintech whizzkids with more stock options than seat time.
Social media is also to blame. Nowadays, a Ferrari is more of a digital status symbol than a driving machine.
If you don’t post it, did you even buy it?
The most significant youth surge? Not Mayfair. Not Monaco.
Asia. China, Hong Kong, and Southeast Asia are lapping up Rosso Corsa like it’s going out of style.
Vigna, a former tech executive, has modernised the brand with hybrids, bespoke options, and fashion tie-ins, making Ferrari more of a cultural icon than a carmaker.
The result? Young buyers are buying into the Ferrari idea long before they can afford the car.
‘I used to park V12s for oil tycoons. Now it’s 24-year-olds in pastel hoodies asking if they can plug in their vape.‘ – Monaco Valet
