📍 ‘Most hypercar companies begin with venture capital, marketing decks and a man in a cashmere rollneck explaining brand disruption.’
Arash Cars began with one determined engineer in Newmarket quietly building 200mph missiles because he genuinely loves cars.
Which, these days, feels wonderfully rebellious.
♔ The full story
▪️Britain has always produced small automotive lunatics with extraordinary ideas. Lotus did it. TVR certainly did it.
▪️And now Arash Farboud continues the tradition with Arash Cars.
▪️A boutique manufacturer building hypercars with the sort of unapologetic intensity normally reserved for Cold War aerospace projects.
▪️The AF10 is the headline act: over 2,000 horsepower in hybrid form.
▪️Carbon-fibre everything, and styling so dramatic it appears to have escaped from a science-fiction storyboard.
▪️Yet unlike many modern hypercars, Arash machines still feel strangely analogue in spirit.
▪️Perhaps because they are built not by committee, but by obsession.
▪️There is something wonderfully old-fashioned about the company’s philosophy. No corporate theatre.
▪️No endless lifestyle messaging.
▪️Just engineering, speed and an evident desire to make something outrageous enough to matter.
▪️And that matters more than ever.
▪️Because the modern supercar world is becoming increasingly polished, digitised and carefully focus-grouped.
▪️Arash, by contrast, still feels slightly dangerous — the automotive equivalent of discovering a fighter jet parked beside a country pub.
▪️Which is precisely why enthusiasts adore it.
♔ Why it matters
Not because it is sensible.
📍 ‘But because it isn’t.’
