In 2025, LVMH, the French luxury conglomerate, will begin a 10-year global sponsorship deal with Formula 1, replacing Rolex. Rolex has held the sponsorship since 2013. LVMH brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer will play prominent roles in this collaboration, blending luxury with the motorsport world. Interestingly, the deal aligns with […]
No Smoke without a Designer Label Read More »
Car enthusiasts crave the visceral experience of a combustion engine—its roar, high-revving thrills, and tactile driving feel. Internal combustion’s sound and mechanical connection offers an emotional theatre that electric cars cannot replicate. A Swan Song for Petrol Power ‘Let’s face it: there’s something about petrol fumes that just doesn’t come with a plug.’ High-performance combustion
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In 2022, Aston Martin Formula One posted a loss of £53 million, mainly due to the development of its new Silverstone technology campus, which cost £200 million. The financial impact forced Lawrence Stroll to find external investment. In November 2023, Arctos Partners acquired a minority stake in Aston Martin’s parent company, valuing the F1 team
United States GPDate: Sunday, 20 October, 2024Track: Circuit of the Americas ♖ Mercedes is keen not to apply unnecessary pressure on Kimi Antonelli as he prepares to replace Lewis Hamilton. ♖ Daniel Ricciardo will likely be invited to the Race of Champions, a high-profile motorsport event at Sydney’s Accor Stadium. ♖ Lewis Hamilton has found
Precisely 50 years after Emerson Fittipaldi’s world title, McLaren has unveiled its latest masterpiece: the W1. Nothing boosts desirability like scarcity—this car’s exclusivity is a collector’s dream come true. Following in the iconic F1 and P1 footsteps, the W1 is a £2 million marvel that’s already sold out before anyone can drool over it properly.
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The Ferrari 250 GT Coupé Pininfarina was introduced at the Grand Palais in Paris in 1958. Angelina Jolie’s 1958 model, one of only 353 produced, will be auctioned at Christie’s Exceptional Sale in Paris on November 20, 2023. It is estimated to have a value of up to £673,000. The 250 GT Coupé marked Ferrari’s
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At the 1999 Geneva Motor Show, Bentley unveiled the Hunaudières concept, signalling its supercar ambitions. It is named after the Les Hunaudières straight at Le Mans, celebrating Bentley’s rich racing heritage. Following Bentley’s acquisition by VW in 1998, the Hunaudières concept showcased new possibilities with advanced technology and resources. It was powered by a naturally
A Wild Weekend in Le Mans Read More »
Formula 1’s Use of Sustainable Aviation Fuel (SAF) and Its Benefits SAF is a renewable fuel from resources like agricultural biomass and cooking oil. SAF can be blended with traditional fuels and used in existing engines without modifications. Formula 1 ensures that SAF adheres to certified sustainable sourcing standards recognised by the aviation industry. F1
🚩 Trees in the Pit Lane Read More »
The Thrills and Spills of Digital Advancement Perks: Safety First: Systems like lane-keeping assist and automatic braking. Hands-Free Fun: Infotainment systems make navigation, calls, and traffic updates a breeze. Parking Made Painless: For people who can parallel park about as well as they can land a plane. Remote Control: Start, lock, and check your car
United States GP Date: Sunday, 20 October 2024 Track: Circuit of the Americas ♖ Formula One and Lego have announced a multi-year partnership that will launch in 2025. ♖ By elevating itself to a fully-fledged sponsor of Formula One from 2025, Santander. ♖ Finally, McLaren can provide Lando Norris with a car capable of fighting