Rupert Keegan died on 23 September 2024
‘Rupert Keegan emerged as a charismatic young driver in the late 1970s, often seen as the ‘next James Hunt.’
With sponsorships from brands like Penthouse and Durex, he quickly gained a ‘playboy’ image, which boosted his media presence and cast him in a particular light within Formula 1.
Young Keegan’s racing journey was primarily supported by his father, a wealthy airline executive.
His father gave him the resources to pursue motorsport and build a bold public persona.
Despite flashes of brilliance, including winning the British Formula 3 Championship in 1976, Keegan’s F1 career didn’t reach the heights expected.
He made 25 grand prix starts and secured podiums in the World Sports Car Championship, though consistent success eluded him.
Known for his flamboyant, party-loving nature, Keegan left an unforgettable mark as a character in F1.
His self-described ‘connoisseur of life’ attitude and his close association with the Hesketh team made him part of what many remember as F1’s last ‘partying’ era.
Rupert Keegan may not have fully lived up to the ‘next James Hunt’ label, but his charisma and style made him a beloved figure in the F1 world. He blended racing with a bit of rock ‘n’ roll charm.
‘Rupert’s idea of ‘race prep’ was ensuring he had sunglasses and charm for the post-race party.’
