📍 ‘When Lamborghini unveiled the new Fenomeno, many assumed the Italians had finally abandoned their centuries-old obsession with angry livestock and simply chosen a dramatic Italian word.’
Not quite.
Like most great Lamborghinis, the Fenomeno traces its name back to a fighting bull.
In this case, a celebrated Mexican bull that earned fame in Morelia in 2002.
The word itself translates as ‘phenomenon’ or something extraordinary.
Which rather neatly describes a 1,080-horsepower V12 hybrid capable of embarrassing most things with wheels.
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◼︎ There are few traditions in motoring as stubbornly entertaining as Lamborghini’s naming department.
◼︎ While other manufacturers conduct focus groups and commission branding consultants, Sant’Agata tends to wander into the world of bullfighting and emerge with names such as Miura, Murciélago, Aventador and Revuelto.
◼︎ It’s a tradition stretching back decades, albeit with occasional rebellions such as the Countach.
◼︎ The new Lamborghini Fenomeno continues that lineage.
◼︎ Despite sounding like the title of an Italian opera or a particularly confident hedge fund manager, the name reportedly belongs to a famous fighting bull from Mexico.
◼︎ The choice follows Lamborghini’s long-standing practice of honouring exceptional bulls noted for bravery and spectacle.
◼︎ Appropriately, the car itself is no shrinking violet. Limited to just 29 examples.
◼︎ The Fenomeno combines Lamborghini’s naturally aspirated V12 with three electric motors to create the most powerful Lamborghini ever built.
In other words, it isn’t merely named after a bull.
📍 ‘It charges like one too.’
