‘Why do we need cars that go 200 mph? For the same reason we buy gym memberships in January—we like to think we’ll use them.’ Hypercars like the Bugatti Chiron and Koenigsegg Jesko represent more than extreme performance; they symbolise innovation, exclusivity, and the art of pushing boundaries. 2000s–Present: Hypercars establish a brand’s prestige as […]
A Jet Ski in Your Bathtub Read More »
‘The only thing more exclusive than owning a Maserati these days is finding someone who bought one in 2024’. Once a shining symbol of Italian luxury and performance, Maserati faces an uphill battle for survival amidst declining sales, poor marketing, and aggressive discounting. As the storied automaker celebrates its 110th anniversary, its future hangs in
The Classic Opera Singer Read More »
‘Testing at Nardò is so secretive, even the cars have NDAs.’ The Nardò Technical Centre & Circular Test Track Situated near Nardò in Italy’s Puglia region. Built by Fiat in 1975, owned by Porsche Engineering since 2012. It covers 700 hectares with 20 test tracks for various automotive trials. The Circular track is 7.8 miles
I know, so let’s call it Data Collection. Read More »
Although the 2024 season is now history, the F1 machinery is constantly churning in preparation for the start of the 2025 season, which will resume in Australia at the Melbourne Grand Prix Circuit between March 14 and 16. Rest assured, there will be plenty of gossip to report. I look forward to the opportunity to
‘It’s the closest you’ll get to piloting a fighter jet without enlisting.’ At the 2024 Guangzhou Auto Show, JiYue debuted the Robo X, a futuristic electric hypercar that combines AI and high performance. The Robo X is JiYue’s vision of blending race car performance with advanced autonomous technology, setting new standards in electric vehicles. With
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‘Designed in Barcelona, built in Turin, and born on the Nürburgring.’ In 2003, Fuore Design International, a little-known Barcelona studio, unveiled its Jaguar-based XF10 concept at the Barcelona Motor Show. The car wowed attendees with a mid-engined supercar mock-up. In 2004, Fuore returned to the Geneva Motor Show with a bang, premiering the fully realised
‘Jaguar’s Motto has always been: ‘Don’t Dream It. Drive it.’ Could the Dream become a Nightmare?’ In early December 2024, Jaguar unveiled the Type 00 at Miami Art Week as part of its bold rebranding to target the EV market and Generation Z. However, Images of the car surfaced online before the official reveal, sparking
