The Future Began in 1963

09 February 2023

Lamborghini is 60 years old this year.

Automobili Lamborghini officially established in May 1963 in Sant’ Agata Bolognese, Italy, and the same year launched its first car, the Lamborghini 350 GTV, a two-seater coupe with a V12 engine.

To celebrate, Lamborghini has significantly upgraded their museum, the Museo Automobili Lamborghini, or MUDETEC, which stands for Museo delle Tecnologie (Museum of Technology).

Apart from a name change, the museum has been entirely remodelled in its layout, design, and exhibits. A newly created exhibition, ‘The Future Began in 1963’, refers to the most significant milestones in Lamborghini’s first 60 years. Surprisingly, only 19 cars are on show.

The museum has three distinct themes: Heritage, Contemporary and the rather oddly named, Few-off.

The Heritage section displays the 350GT; Miura S; Espada; LP 400 Countach; Urraco; LM 002.

The Contemporary section exhibits the Diablo GT, Murciélago SV’ Gallardo Performante Spyder, Huracán Performante, Aventador SVJ, Urus and GT3.

Reventón, Sesto Elemento, Veneno, Centenario, Sián, and Countach LPI 800-4 are flaunted in the Few-off.

Over and above the new museum’s opening, Lamborghini Chairman and CEO Stephen Winkelmann has said, ‘We will celebrate our first sixty years through international events, initiatives, and unexpected activities, which we will reveal during the year.’