May the 24 force be with you

19 May 2023

Aston announced that a new benchmark will replace the DB11 on May 24th.

As of today, Aston hasn’t confirmed the ‘new benchmarks’ moniker; it is reasonable to assume it will be badged DB12, especially since it filed a US trademark, DB12.

The ‘tease ‘pictures so far released shows a very familiar Aston exterior style but a high-tech interior following criticism of the rather old-fashioned Mercedes-Benz system used in the DB11.

2023 will go down in Aston’s history as the beginning of unparalleled changes and celebration of its 110-year history.

The DB12 will be the first of its ‘high-volume vehicles in three years and probably the last without a hybrid or electrified assistance.

An ever optimistic, Lance Stroll, the Executive Chairman of Aston Martin, has recently announced he anticipated ‘the firm’ will launch eight new sports cars in the next 24 months.

The ‘DB12’ is one of the first models created recently since a consortium headed by Lawrence Stroll invested significantly in Aston Martin.

Hopefully, this new era and the current success of Aston’s F1 team (owned by Mr Stroll) is the catalyst that Aston Martin has so badly needed.

Let Aston get back to what they are good at building high-performance, beautifully equipped quintessential motor cars.

Market Update

Geely Automobile Holdings had committed to invest about £234 million into Aston Martin, making the Chinese automotive group it’s third largest shareholder.

Geely will acquire a 17 per cent stake in Aston Martin, purchasing 42 million shares from Chairman Lawrence Stroll’s Yew Tree consortium and 28 million new shares.