11 February 2022 Mercedes-Benz didn’t have an apparent and intelligent marketing strategy when they launched the 190 in December 1982. By the 1970s, Mercedes-Benz decided it needed a new entry-level model to take on the BMW 3 Series and Audi 80. But rather than rush its launch and produce a cut-price car, Mercedes is said […]
Mercedes-Benz worries about its Image Read More »
11 February 2022 Gordon Murray Design. A lot has been written about Gordon Murray recently, especially regarding the T50 and the latest iteration, the T33. But the man is as interesting as his cars; he was born 18 June 1946 to Scottish immigrant parents and grew up in Durban, South Africa. His father was a
The Genius which is Ian Gordon Murray Read More »
11 February 2022 In February 1957, the Citroën DS in various shapes and colours was displayed at a contemporary art fair in Paris. The theme is ‘la DS est un oeuvre d’art’. The DS is a work of art. In 1957 an essay by French author Roland Barthes described the cars as ‘almost the exact
The Citroën DS saves a President Read More »
Codename C10 has been ‘leaked’ online; this could be the successor to the Pagani Huayra. The C10 was to debut at the 2019 Geneva Motor Show to celebrate the marque’s 20th anniversary. For various reasons, the first deliveries are, hopefully, for 2023. Surprisingly, the Pagani Huayra has been around for over ten years, meaning a
The C10 may be the Pagani Huayra’s Replacement Read More »
Displacement must be at the heart of Porsche’s rationale, their motorsport divisions prototype for the LMDh (Le Mans Daytona) will be used in the Hypercar class of the FIA World Endurance Championship from 2022 alongside Le Mans Hypercars. The prototype will race in the new Grand Touring Prototype class of the IMSA SportsCar Championship from
There is No Replacement for Displacement Read More »
Whilst we are all anticipating the arrival of the mid-engined Mercedes-AMG Project ONE, what is less well known was that Mercedes-Benz was already working on a similar concept in the early 1960s. The intention was to fit the engine behind the passengers, ensuring the centre of gravity was as low as possible. Designers Paul Bracq
The Mid-engined Mercedes-Benz SLX Read More »
The boom for high-end, ultra-exclusive and ludicrously expensive supercars has never been more robust. It seems the world’s wealthy are more affluent than ever before, and if you can produce a motor car with a hefty price tag and low production numbers, they will sell. It’s this boom that has drawn one of the most
The Boom for Expensive Motor Cars Read More »
The Monterossa is based on a Gallardo and is available in a limited number of 15 units only and designed for those amongst you that require more from a standard Lamborghini. DRVN Concepts of California might have built the coolest open-top Lamborghini yet, and it’s called the Monterossa Speedster. This unique supercar draws inspiration from
Lamborghini Monterossa Speedster is a crazy open-top Supercar Read More »
The British company David Brown Automotive has built their Speedback Silverstone Edition, a retro-styled coupé designed to look like a present-day Aston Martin DB5. The Speedback uses the discontinued Jaguar XKR, with a build time of more than 8,000 hours and numerous bespoke options. This latest line of limited-edition Silverstone Editions reminds the continued appeal
David Brown’s Latest Creation Is Art On Wheels Read More »
One hundred twelve years on from the birth of Bugatti, three defining elements remain central to the brand’s customer offering: heritage, innovation and the finest craftsmanship. Other exotic car brands offer bespoke programs; Lamborghini has their Ad Personam program, while Ferrari has their Atelier program. Bugatti has launched their Sur Mesure (means tailored in French)
Bugatti Sur Mesure Customisation Program Read More »