Articles

Formula 1 may run on data, tyres and carbon fibre.

But it’s still powered by something far simpler. 📍 ‘Money.’ And according to Sportico, Lewis Hamilton remains extremely good at collecting it.   The full story Lewis Hamilton has been named among Sportico’s top 100 highest-paid athletes of 2025, sitting a rather elegant 11th overall — and still the highest-earning driver in Formula 1. This, despite what can […]

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Formula 1: Strategic Implications Brief

1) Power Units Become the Primary Competitive Asset ‘The 2026 regulations shift performance emphasis decisively toward energy management and electrical output.’ Teams aligned with strong engine partners (Mercedes, Audi, Honda/Aston Martin) gain disproportionate leverage. Chassis excellence alone will no longer compensate for powertrain weakness. ❖ Implication: Long-term competitiveness now depends more on supplier relationships and internal power unit capability

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The Serpent of Speed

📍 ‘Rolls-Royce once feared speed.’ Actively distrusted it, in fact. While rivals chased horsepower and glamour, Rolls-Royce worried that performance was a moral failing — a dangerous infection threatening its very soul. History, as ever, had other ideas.   ❖ The full story In the years after the First World War, Rolls-Royce found itself facing a problem it

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Around the Paddock – This week in F1

🏁 Gossip & Paddock Headlines ◼︎ Red Bull unveils RB22 2026 car; Verstappen calls new rules ‘step into the unknown.’ ◼︎ Red Bull & Racing Bulls launch 2026 liveries with Ford power unit partnership debut. ◼︎ Ferrari shakes up Lewis Hamilton’s engineering crew with race engineer reassignment. ◼︎ Alpine and Jack Doohan part ways; Doohan exits the team ahead

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The Ferrari 250 GTO: When Engineering Became Art

📍 ‘Between 1962 and 1964, Ferrari built what is now widely regarded as the holy grail of classic cars: the 250 GTO.’ Not a styling exercise. Not a luxury statement. But a racing machine built with absolute clarity of purpose. ◼︎ Only 36 examples were produced, each handcrafted for competition. Aluminium bodywork was shaped by eye, not algorithm. The 3.0-litre

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Why Porsche Is Set to Become a Very Different Company

📍 ‘Porsche has never been shy of reinvention, but the transformation now underway may be its most consequential yet.’ The company faces an uncomfortable reality: to return to the profitability levels expected of a modern luxury manufacturer, it must cut costs by several billion euros. For a brand long associated with engineering indulgence and enviable margins, that

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F1 Gossip

◼︎ Sky Sports F1 channel resurfaces after offseason shuffle — dedicated coverage returns just over a month before pre-season tests kick off in Bahrain (Australia season start March 8). ◼︎ Mercedes announces launch date for the W17 car — adding fuel to chatter about Ferrari’s own allegedly ‘revolutionary’ 2026 design as teams gear up for

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