Brand Amnesia
♔ ‘Once it was all ‘Grace, Space and Pace’. Now it’s ‘range anxiety, app control, and a £100k price tag.’ Once the gentleman’s express for those who preferred silk over shout, Jaguar is now binning tradition like last season’s chinos. At the FT’s ‘Future of the Car’ summit, JLR revealed it’ll keep just 20% of […]