Unicorn Hair

Ferrari’s Special Projects Department ‘ Progetti Speciali’ was established in 2008 to cater to the bespoke needs of elite clients.

Custom commissions from millionaires like James Glickenhaus and the Sultan of Brunei inspired the department.

The department’s maestros provide extensive customisation to meet precise client specifications and tastes.

They collaborate with top designers, including Pininfarina, for perfect aesthetics and performance.

Clients participate deeply in the design process to reflect their vision.

The Ferrari virtuosos createone-offs or limited runs, making these cars extremely rare and coveted.

It takes 18 to 24 months to create a one-off Ferrari.

The cost is significantly higher than standard models, often costing millions.

Many feature unique performance enhancements and use cutting-edge materials and technologies.

Every Work of Art must meet the emissions and safety standards of the destination country.

Collectors and enthusiasts seek these icons of design due to their rarity and prestige.

The brand commitment embodies Ferrari’s dedication to excellence, innovation, and personalisation.

Richard Hammond once said, ‘Getting Ferrari to build you a one-off car is like convincing a Michelin-star chef to cook your breakfast.’

James May quipped, ‘It’s like walking into a tailor and asking for a suit made from unicorn hair.’