‘Taycan sales have dropped faster than a Tesla’s range in cold weather.’
Porsche was all-in on electric cars—until it wasn’t.
With Taycan sales plummeting, profits shrinking, and China giving them the cold shoulder, they’re now pumping money back into petrol and hybrids.
Investors panicked, shares tumbled, and Porsche’s 2025 profits are set to take a hit.
But what does this mean for buyers?
The answer is… more petrol power.
The EV Struggle
2024 global Taycan sales collapsed by 49%, dropping to 20,836 units from 40,296 the previous year.
Europe was even worse—Taycan sales nosedived by 52%, proving that not everyone wants a silent sports car.
The Macan EV’s Momentary Win
While the Taycan struggled, the new Macan EV outsold its petrol counterpart by nearly two to one in late 2024.
But one success story isn’t enough when EV adoption is stalling across Europe.
The Porsche Pivot
In February 2025, Porsche announced it was reinvesting in petrol and plug-in hybrids despite knowing it would dent profits.
Investors weren’t thrilled—Porsche’s shares dropped, and its market value has halved since 2023.
What This Means for You
Porsche’s profit margins are expected to slump to 10-12% in 2025, well below their 17-19% target.
New petrol and hybrid models are coming, meaning Porsche isn’t giving up on proper, noisy, fuel-burning fun just yet.
It turns out the future of driving might not be so… silent after all.
‘Porsche has realised that enthusiasts prefer the sound of a flat-six engine over the sound of their shares crashing.’
