The Shell Loyalty Programme

‘We used to sell Teslas with a waiting list. Now we sell them with an apology.’

Some Tesla dealers have stopped buying Teslas.

It’s not because the batteries are flat or the screens are cracked.

But because Elon Musk won’t stop tweeting memes and flipping the bird on camera.

When even EV specialists in Surrey say, ‘We just can’t shift them anymore,’ you know we’re not talking about regen braking.

2023: The Brand Hits a Wall:

Musk gives two fingers to critics — literally.

He poses beside Trump, looking like a lost IT consultant.

Tesla’s image? Once electric-eco-cool. Now electric-eco-controversial.

Summer 2023: Dealers Bail:

EV Experts in Guildford publicly stop buying Teslas.

‘He puts customers off, not the cars,’ said one.

Premium dealers report values slipping faster than a wet Model 3 on a B-road.

Early 2024: The Numbers Slide:

Tesla’s European sales fall 44% in February.

Used Teslas sit unloved while Taycan and Lucid fly.

One dealer joked: ‘We’d rather stock Alfa Romeos. At least they only break mechanically.’

2025: The Drama Continues:

Elon remains defiant, blaming ‘wokeness.’

Tesla board reportedly muttering. Wealthy buyers now whisper:

‘Is it… OK, to drive this anymore.’

And for the first time since 2012, the Tesla badge no longer guarantees desirability.

Just drama.

‘At this point, Elon’s doing more to drive people back to petrol than the Shell loyalty programme.’