Luxury Skin Care

📍 ‘The Maserati MCPURA should have an espresso, a tailored suit, and a divorce lawyer.’

When Maserati does drama, it doesn’t whisper — it waltzes into the room wearing butterfly doors and 621 horsepower.

The MCPURA brilliantly replicates everything the MC20 did and turns the volume up to 11… while dressed in Ai Aqua Rainbow paint.

It’s flamboyant, fearsome, and entirely fabulous. If you’ve ever wondered what automotive couture looks like, this is it.

Read on.

2020: Maserati launched the MC20 — a turning point, signalling its return to true supercar territory.

2024: Enter the MCPURA — a more powerful, polished, theatrical evolution.

Engine: Still the 3.0L Nettuno V6, but with 621bhp and 720Nm, all courtesy of Formula 1-derived combustion tech.

Visual drama: Debuted in Ai Aqua Rainbow — chameleon paint with a magenta-blue Trident motif and matching wheels.

Body styles: Coupé wears a matte finish; the Cielo convertible shimmers in gloss.

Interior: Ice Alcantara seats laser-etched with Tridents, double-backed in colour-shifting red and blue. Luxe meets lunacy.

Colours: Over 30 custom shades, including Devil Orange, Night Interaction, and Verde Royale — names worthy of Bond girls.

Tech highlights: Carbon-fibre monocoque, Butterfly doors, and a PDLC glass roof that switches opacity in a second.

Performance: Power-to-weight ratio of 5.21 lbs/bhp — and it shows.

Built in Modena, by hand, by artisans — the same crew that builds the GT2 and GranTurismo.

The MCPURA isn’t just a car. It’s an event. An operatic aria on four wheels. And it’s very, very Italian.

📍 ‘Named MCPURA, but sounds like a luxury skincare brand. Smells like burnt rubber and self-confidence.’