🚩 If it needs Hype to Sell

📍 ‘Some garages now resemble hedge funds with exhausts.’

◼︎ 2025 reminded us that expensive cars are no longer just transport — they’re portable balance sheets.

◼︎ 2026 may decide which ones are gilt-edged… and which are merely shiny.

◼︎ Speed is thrilling. Rarity is reassuring. Paperwork is everything

📍 ‘Collectors buy history. Speculators buy hope. Only one of those ages well.’

❖ The Full Story

◼︎ 2025 was meant to be the year the expensive car market took a deep breath.

◼︎ Instead, it cleared its throat, adjusted its cufflinks, and carried on spending.

◼︎ At the classic end, the great and the good behaved exactly as expected.

◼︎ Pre-war icons, blue-chip Ferraris, early Porsche 911s, and anything with Le Mans provenance continued to trade hands quietly, confidently, and at prices that suggest no one involved has ever glanced at a mortgage calculator.

◼︎ Rarity, originality and paperwork remained king.

◼︎ Hype was politely shown the door.

◼︎ Modern performance machinery, however, told a more interesting story.

◼︎ Hypercar production runs finally met reality. Delivery slots became assets.

◼︎ ‘Nearly new’ became the new.

◼︎ Buyers stopped asking how fast something was and started asking how many exist, who owns the others, and whether the manufacturer might quietly build 50 more.

◼︎ By late 2025, the market had matured. Not cooled — matured.

◼︎ Speculators drifted away. Collectors leaned in.

❖ So, what of 2026?

◼︎ Expect separation.

◼︎ The truly exceptional will climb steadily: landmark classics, analogue greats, and modern cars that represent a genuine engineering or cultural full stop.

◼︎ The rest — fast, expensive, but ultimately replaceable — may discover gravity for the first time.

◼︎ In short, 2026 won’t punish expensive cars.

◼︎ It will reward the right ones.

❖ Why it matters

◼︎ Because the smartest car buyers are no longer buying speed or status.

◼︎ They’re buying permanence — and treating garages like long-term portfolios with leather seats.

📍 ‘If it needs hype to sell, it probably needs luck to hold its value.’