Year of the Horse – Fisherley

📍 ‘The Year of the Horse reminds us that performance was measured in muscle long before it was measured in kilowatts.’

We still speak in horsepower — even when no horse is involved.

Momentum matters. Control matters more.

Full story below.

The Chinese zodiac rotates every 12 years; the Horse symbolises speed, stamina and independence.
Long before engineering metrics existed, power was understood biologically — strength translated directly to work.
1947: Ferrari adopts the prancing horse, transforming victory into brand mythology.
1964: Ford Mustang democratises performance; Wall Street gets rebellion with a V8 soundtrack.
Today, even electric hypercars still advertise ‘horsepower’, despite no combustion at all.

◼︎ The industry has changed its energy sources, software logic, and materials science — but not its metaphor.

Horsepower endures because humans understand living force better than numerical abstraction.

◼︎ Performance remains emotional before it becomes technical.

♔ Why it matters

Markets respond to stories before specifications.

📍 ‘The most successful machines — and companies — sell a narrative people instinctively grasp.’