📍 ‘After years of predictions, mandates and PowerPoint certainty, buyers have quietly voted with their wallets — and they prefer pistons.’
The full story
▪️The latest luxury market data reveals something rather unfashionable.
Enthusiasts still want engines.
Despite a decade of electrification momentum, petrol now accounts for 85% of financed luxury cars, while EV demand has slipped to just 3%.
Luxury Car Report-2025
▪️This is not resistance to technology — it is a preference for experience.
Because luxury, unlike transport, is emotional.
Supercars and SUVs dominate purchasing decisions, together representing roughly two-thirds of the sector.
▪️Meanwhile, the most financed car remains the Porsche 911 — a machine that has evolved constantly while changing almost not at all.
▪️The typical buyer is no longer the aristocratic retiree.
They are 35-49 years old, earning between £50k and £150k, upgrading every 13 months.
▪️In other words, aspiration has replaced inheritance.
▪️Even manufacturers appear to understand this better than legislators.
Ferrari, Bentley and Lamborghini are quietly extending petrol and hybrid lifelines well into the next decade.
▪️The industry promised the future would be silent.
The market replied that it would prefer theatre.
♔ Why it matters
Luxury cars are not appliances — they are rewards.
When buyers choose emotion over efficiency, it reshapes product planning, residual values and brand strategy.
📍 ‘The market is signalling that experience still defines value, even in a digital age.’
