When a Logo is fancier than your name

Behind every luxury car logo lies a story of aspiration, ambition, and a hefty price tag.

Impressive logos can play a crucial component in creating the identity and perception of luxury car marques.

Aston Martin: The Roaring Twenties brought flapper dresses and frivolity, and the Aston Martin brand got its wings for the first time.

Rolls-Royce: A secret love affair inspired the Spirit of Ecstasy or Winged Lady.

Bentley: The fashioned winged B and its reference to aircraft engineering and the British aristocracy.

BMW: This is a historical reference to aircraft engines, with the spinning white propellor enveloped by the blue sky.

Mercedes-Benz: Designed by Gottlieb Daimler, representing their impact on dominating land, sea and air transportation.

Lamborghini: Referencing the zodiac sign of the bull, Ferruccio Lamborghini’s zodiac sign and his subsequent fascination with bullfighting.

Ferrari: The symbol of the prancing horse used by Italian flying ace Count Francesco Baracca for good luck. Enzo Ferrari adopted it as a tribute.

‘When your car’s logo is fancier than your last name, you know you’ve made it.’