The Eye of the Beholder

David Hume said, ‘Beauty is no quality in things themselves: It exists merely in the mind which contemplates them, and each mind perceives a different beauty.’

Whilst I understand beauty is subjective, credit where credit is due, Italy has produced more than its fair share of delectable cars of all shapes and types.

They are especially good at “La dolce coupé.

For many, the coupé is the ultimate expression of a car’s design purity.

What happens when cthinking of Ferrari, Lamborghini, Maserati and Alfa Romeo? The picture of luxury, style and refined appreciation springs to mind.

Try it!

Italian car designers are known for aesthetic sensibility, not just with the motor car but with art and fashion.

The designers are known for their attention to detail, from sublime bodies to minor features.

Italian sports cars are associated with luxury, style and prestige; for many, owning Italian macchina is seen as a statement of refined taste and an appreciation of fine artistry.

The amalgam of culture, design passion, engineering excellence, and attention to detail is why the Italians add a new dimension to the ‘eye of the beholder.’