📍 ‘Porsche has discovered what Mayfair already knew: silence is for libraries, not for motorcars.’
Porsche has performed a volte-face worthy of Covent Garden.
The marque once pledged its next Grande crossover would be electric.
Now? It arrives first with petrol and plug-in hybrid engines, positioned above the Cayenne.
A scandal to purists, perhaps.
But also, proof that even in Stuttgart, champagne tastes can override corporate sermons on battery virtue.
Read on — the plot thickens like a fine béarnaise.
The pivot
Once evangelical about its electric future, Porsche has executed a U-turn sharper than Eau Rouge.
The upcoming flagship crossover — bigger than a Cayenne — will debut not as an EV, but with combustion and hybrid engines.
The rationale
Customers in Porsche’s most profitable markets — China, the US, the Middle East — have whispered with their wallets.
They want petrol engines, or at least hybrids, not silent sledges with 20-minute charging stops.
The design intent
Expect cathedral-sized proportions, designed less for Silverstone apexes and more for Knightsbridge kerbs and Dubai desert drives.
Porsche will offer a plug-in hybrid for those who wish to appear greener at the golf club.
The significance
In a world hurtling towards mandated electrification, Porsche’s volte-face is telling. Luxury buyers still equate power with petrol and prestige with noise.
Stuttgart has listened — and decided that, for now, the growl of an engine sells more Hermes handbags than the hum of a battery.
📍 ‘Porsche said the future was electric. Turns out the future still smells faintly of super unleaded and leather conditioner.’