Opulence and the Airship

Maybach was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, initially as a subsidiary of Luftschiffbau Zeppelin GmbH.

The company operated under this name until 1999; it finally became a standalone business in 2002. Maybach.

The first car was produced in 1919, followed by several, now classics. The most famous is the Zeppelin.

The Zeppelin was a three-ton cabriolet named after the famous airship for which Maybach built the engines.

Maybach motor cars are the epitome of luxury.

The Maybach S650 Guard is the safest car in the world, fitted with VR10 ballistic protection level, self-sealing petrol tanks and run-flat tyres.

Maybach ceased to be a standalone marque in 2013 and, in 2015, became a sub-brand of Mercedes-Benz.

What could have possibly gone wrong?

Maybach was branded boring and overpriced. Overpriced, yes, but hardly boring.

The brand needed to establish a place in the ultra-luxury market, facing criticism against its rivals, Bentley and Rolls-Royce.

The grand bid to out ultra-luxe Bentley and Rolls-Royce failed.

Maybach: ‘Where luxury meets innovation, and opulence finds its wheels.