Is Mr Wolff in Cloud-Cuckoo-Land

23 February 2023

Toto Wolff, Team Principal and CEO of the Mercedes-AMG F1 Team, said, ‘We are delighted to partner with G42. To compete and win at the highest level of motorsport, we are always looking for every advantage. With G42, we are excited to begin our collaboration and use its AI-powered, data-driven insights to help us on and off the track.’

Mercedes have recently announced a partnership with a cloud computing company G42.

G42 is a global leader in creating visionary artificial intelligence for a better tomorrow.

The significance of the partnership with the UAE company is to enable Mercedes to gain an advantage over its rivals by analysing critical insights and improving even minor adjustments to enhance its performance.

G42 and the Mercedes-AMG F1 Team will explore ways to deploy cutting-edge artificial intelligence software and solutions to deliver marginal and critical insights into the team’s operations.

Peng Xiao, Group CEO at G42, said: ‘Modern motorsport and technology go hand-in-hand, especially considering the sheer magnitude of critical data generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we can optimise a wide range of processes on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible.

Reviewing Mercedes’s position at the season’s end will be interesting. The results will speak for themselves.