đź“Ť ‘It used to be Grace, Space and Pace. Now it’s Trace, Embrace and Interface.’
Jaguar won Le Mans seven times. It’s been 37 years since the last.
Now, it wants to build cars that look like nothing you’ve ever seen – and cost more than most people’s homes.
From purring icons of grace and pace to aloof electric sculptures, Jaguar’s journey reads like an aristocrat-turned-influencer.
Click to explore how Le Mans legends, with hexagonal wheels, became marketing enigmas.
Read On…..
Chronological Story:
1950s: Jaguar dominated Le Mans with the C-Type and D-Type. British pluck and engineering win five races that decade — and hearts.
1957: D-Type nails a 1-2-3-4-6 finish. Britain beams. Jaguar becomes shorthand for elegance and dominance.
1988: XJR-9 wins Le Mans again. The last hurrah before the descent begins.
1990s: Ford enters. Quality improves. Personality? Not so much. Jaguar flirts with mainstream blandness.
2000s: Tata sweeps in. The F-Type roars. Britain believes once more — briefly.
2020s: Enter the all-electric strategy. Petrolheads look away. Jaguar exits racing. Enthusiasts feel ghosted.
2023: Jaguar teases the Type 00 — a future of high art, minimalist electric excess, and a price tag designed to exclude.
Gerry McGovern proclaims it ‘the foundation stone’ of a new Jaguar family. But where’s the heritage? Where’s the bite?
Today: Jaguar stands at a peculiar crossroads — alienating loyalists while chasing Silicon Valley’s chic.
Final Sentiment:
What was once a gentleman’s express is now an enigmatic artefact. Jaguar hasn’t just left Le Mans — it may have left itself.
đź“Ť ‘You used to buy a Jag to chase Ferraris down the Mulsanne Straight. Today, you buy one to charge it next to a Waitrose.’
