One hundred twelve years on from the birth of Bugatti, three defining elements remain central to the brand’s customer offering: heritage, innovation and the finest craftsmanship.
Other exotic car brands offer bespoke programs; Lamborghini has their Ad Personam program, while Ferrari has their Atelier program.
Bugatti has launched their Sur Mesure (means tailored in French) customisation program, which perfectly describes the program’s ethos.
If you purchase a Bugatti, you expect something unique and rare, thus, introducing the Sur Mesure Customisation Program.
Through the Sur Mesure program, Bugatti customers can select essentially any colour paint or interior that they want.
The first hypercar to roll out of the Sur Mesure program is a Chiron Pur Sport, paying homage to Louis Chiron. He famously piloted a Bugatti Type 51 race car to victory with Achille Varzi at the 1931 French Grand Prix.
Bugatti has always upheld extremely high levels of personalisation and has produced special editions such as the Veyron Les Légendes de Bugatti, Chiron’ Zebra 1 of 1, and the Divo Lady Bug. The new Sur Mesure Program opens up a whole new world of possibilities.
To quote Leonardo DiCaprio, ‘Is it possible to improve perfection?’