03 November 2022
Maybach is a German luxury car brand today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach.
In 1960, Daimler-Benz acquired Maybach. The name returned as a standalone ultra-luxury car brand in 2002, sharing significant components with Mercedes-Benz cars.
Maybach’s recent history has been a little unstable; Maybach ceased to be a standalone brand by 2013 and, in 2015, became a sub-brand of Mercedes-Benz, much like AMG.
Even with the immense backing of Mercedes, their attempt to revitalise as an autonomous brand competing with Rolls-Royce and Bentley could have been more successful.
In 2016, Mercedes endeavoured again to launch Maybach onto the luxury world stage by introducing the Mercedes-Maybach 6 Coupé concept, followed up in 2017 with a Cabriolet version.
Both coupé and cabriolet are almost 20’ long and use EV architecture with an underbody-mounted battery pack driving four electric motors, producing around 750 hp, a 0-60mph time of under four seconds, a ‘capped’ top speed of 155mph, and a battery range of 200 miles.
The designer’s remit was to make it reminiscent of a luxury yacht and to be beautiful whenever viewed, whether 100 years ago, today or in 100 years.
Pity you can’t drive it!
